Nigeria-Centric Restaurant, Labule, Opens New Outlet in Lekki Lagos, Nigeria.
Labule,
Nigeria-centric restaurant, operated by an indigenous company, Roots
Foods Limited, offering real Nigerian local delicacies in a unique
environment that combines the setting of a modern quick service
restaurant with that of an African setting of a local ‘buka’, has opened
a new outlet on Admiralty Road in Lekki Phase 1, Lagos.
The
brand name, Labule, is coined from a Yoruba phrase, which means ‘In the
village’. The Idea of the business was conceptualized with the sole aim
of catering to Nigerians and lovers of Nigeria, especially those who
take pride in their rich culture and identity of which food is a key
component.
The
new outlet, which was formally unveiled on Saturday November 11, 2017,
was declared open by one of Nigeria’s Veteran Broadcaster, Bimbo
Oloyede.
The
formal opening event was attended by a large number of guests drawn
from different walks of life with a good representation from the world
of Arts and Entertainment.
Speaking
at the opening ceremony of the new outlet, the Managing Director/Chief
Chef, Mrs. Binta Adisa, disclosed that the opening of the new outlet in
Lekki is in response to the yearnings of Labule’s numerous customers
living and working around the Lekki/Ikoyi axis of Lagos who have had the
opportunity to eat at the main outlet in Ogudu GRA, Lagos.
Adisa
stated that the new Lekki outlet is in line with the brand’s vision of
promoting the best of food and culture. She also disclosed that since
the Ogudu outlet opened in May 2014, customers have come from all parts
of Lagos and beyond to savour the taste and unique experience that
Labule offers.
“Apart
from serving authentic Nigerian meals with the touch of home cooking,
we also provide an environment that makes you take pride in your
culture. We will also be serving unique Nigerian snacks and fries.
Beyond food, Labule is also collaborating with Bellaafricana, a key
promoter of Afrocentric creative businesses, to sell quality products
and accessories at the new Lekki outlet” she said.
She
declared that the company is delighted to add to the culinary and
cultural landscape of Lekki and its suburbs. She promised to make every
encounter with the restaurant an unforgettable food and cultural
experience.
“We
have received several requests from our customers demanding for Labule
outlets in different parts of Lagos. But as a brand, we have carefully
chosen Lekki Phase 1 at this moment as the destination of an extension
of the restaurant,” she said.
Adisa
noted that the outlet would be providing food offerings that transcend
the regular Yoruba delicacies, stating that cuisines from the South
East, South-South and other parts of Nigeria would be available for
customers.
Commenting
further on what customers stand to gain from the outlet, Adisa
explained that it would be open for other activities that include
meetings, culturally themed events, art exhibitions as well as book
readings among others.
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